Automated print production at KS Tools SAS with crossbase

The creation of the extensive KS Tools SAS catalogs has been revolutionized by the collaboration with the Reügo agency. Thanks to the crossbase solution, production can now be carried out efficiently, automatically and centrally - a quantum leap compared to the previous, manual approach.

Initial situation

Until 2014, creating the catalogs for KS Tools SAS was a laborious process. Product information had to be painstakingly compiled and coordinated with the product managers. The manual design was time-consuming and error-prone, especially due to the large amount of information and the requirements for a uniform layout.

Procedure

After five days of training in May 2014, two Reügo employees were able to automatically generate catalogs directly from the crossbase database. The crossbase solution enabled access to centrally maintained product information, which was automatically processed in a predefined order for the layout. Deviations in the French catalog range of around 20% were taken into account by a targeted addition to the database, fed by SAP. Translations and localizations, such as shortened lists, changed sequences or country-specific images, optimally adapted the content to the requirements of the French market.

Result

The catalogs for the industrial and automotive sectors, with 600 and 700 pages respectively, were designed in a three-column layout with smooth pagination. In addition to the product information, each catalog contains a table of contents, an article index and a keyword index. Central data maintenance and automation resulted in a uniform, up-to-date and market-specific publication.

Advantages

• Time saving: Automated processes replace time-consuming manual creation.
• Central data maintenance: Uniform and up-to-date product information thanks to a central database.
• Flexibility: Easy adaptation to country-specific requirements.
• Professional layout: Standardized design with automatic layout.
• Market-specific optimization: Localized content for an optimal customer approach in France.

About KS TOOLS

KS TOOLS is a European manufacturer of professional tools with subsidiaries in France, Germany and Italy. The company offers over 23,000 items, which are produced in high-quality factories selected worldwide. With the crossbase PIM solution, KS TOOLS optimizes the management and publication of its product data via various channels, serving sectors such as automotive, industry, construction and agriculture and is present in over 110 countries with branches, importers and distributors.

Find out more about how KS TOOLS uses the possibilities offered by crossbase:

To the KS TOOLS Success Story